do your :bit Challenge
animationcopywriting
To raise awareness of OKdo's role in the global 'do your :bit' challenge, I created this hero video for both their B2B and B2C audiences. I was the lead illustrator, animator and copywriter.
≈ 4000 entries
The Prince's Trust
UI/UX
The challenge was to simplify the Health & Social Care section of the Prince’s Trust website and to retarget it towards young people, by using only pre-existing web components. After analysis I removed unnecessary pages at the start of the journey and made the services aimed at young people more prominent along with revising the copy. This project is ongoing and testing is due to start soon.
Socials
animationvideo creation
From working in social creative for many years I've researched, strategised, copywrote and designed pretty much everything from organic videos and carousels to A/B testing and retargeting campaigns, for clients such as: Bloomsbury Publishing, The Science Museum, Counter Terrorism Police, Ministry of Sound, Sony Music and more.
Faithless
art directionvideo editing
I was the lead creative on Faithless' latest album social campaign, their first release in over a decade. To introduce their new music and to highlight its themes, I created an album trailer featuring their new songs and lyrics which was the heart of the awareness and sales campaigns. Featured in Music Ally's "Campaigns of the Year 2020".
#6 in the UK album charts
53,500+ album trailer engagements
GigRealm
UI/UXweb
A gig-booking platform that launched in 2021; I helped develop their art direction & tone of voice and designed the website for their pre-launch campaign. I created a hero video to showcase their different services which was used to create targeted assets for each audience. These videos defined their social branding.
4000+ pre-launch registrations
The Sunday Times
publishing
I was at The Sunday Times for just under four years, working across their mobile, tablet, online and print editions. Starting off by creating layouts for tablet, I quickly progressed to illustrating and designing long-read articles in the main books of the paper. I helped to bring in more digital-first assets to enhance social engagement.
新年快樂
animation
I've always really liked the celebrations for Chinese New Year and wanted to somehow join in, so the Year of the Rat seemed like the perfect underdog story to get involved in.
Every rat has it's day 
Signs
animation
Have you ever looked at a sign and wondered how exactly they came up with that picture? Well, one traffic-heavy morning sitting on the #8 bus staring at a wet floor sign outside some building... I thought about the alternative stories behind every sign.
